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Brand guidelines, also known as a brand style guide or brand standards, are a set of rules and recommendations that dictate how a brand should be presented across all mediums. They provide a framework for maintaining consistency and cohesion in a brand’s visual and messaging identity.

Brand guidelines typically include guidelines on the use of a brand’s logo, typography, colour scheme, imagery, and messaging. They may also provide guidance on the tone and voice that should be used in different contexts, such as marketing materials, social media, and customer interactions.

The purpose of brand guidelines is to ensure that a brand is presented in a consistent and cohesive manner, regardless of who is creating content or materials that represent the brand. This helps to establish and maintain a strong brand identity, build brand recognition and trust with the target audience, and differentiate the brand from competitors.

The designer hut takes infographics seriously!

Our infographic design process can be broken down into several stages:

1. Define the purpose and audience: The first step in designing an infographic is to determine the purpose of the infographic and who the target audience is. Understanding the audience helps in selecting appropriate design elements, language, and tone.

2. Collect and analyse data: The next step is to gather data and information that will be used in the infographic. It is important to ensure that the data is reliable and relevant to the topic. Once data is collected, it should be analysed to identify key trends and patterns.

3. Choose a visual format: The format of the infographic depends on the purpose of the infographic and the type of data being presented. For example, if the data is numerical, a bar graph or pie chart may be appropriate.

4. Sketch out a rough draft: Sketch out a rough draft of the infographic to get a sense of how the information will flow and how the design elements will fit together. This can help identify any design challenges early on.

5. Design the infographic: Once the rough draft is complete, it’s time to start designing the infographic. This involves selecting appropriate colours, fonts, icons, and images that will help convey the information effectively.

6. Review and refine: Once the design is complete, it’s important to review and refine the infographic. This involves checking for accuracy and ensuring that the information is presented clearly and effectively.

7. Publish and promote: Finally, the infographic can be published and promoted on relevant platforms to reach the target audience. This may involve sharing on social media or submitting the infographic to relevant websites and blogs.